Recent Courses

BUS201

Organizational Behavior

MKT470

Strategic Marketing

MKT301

Principles of Marketing

MKT430

Marketing on the Internet

MKT410

Global Marketing

BUS101

Introduction to Business

BUS505

Introduction to Business - Foundation

MKT350

Marketing Research

BUS351

International Business

MKT538

Strategic Marketing

MKT530

Marketing Management

ELE110

Entrepreneurship

MKT440

Service Marketing

MKT340

Marketing Channels

Semester Courses

MKT470

Strategic Marketing

MKT301

Principles of Marketing

MKT340

Marketing Channels

Education

  • B

    BACHELOR / 1993

    Oklahoma State University

    Stillwater, Oklahoma , United States of America

  • M

    MASTER / 1995

    Cardiff University

    Cardiff, Wales , Britain

  • D

    DOCTORATE / 2004

    Aston University

    Birmingham , Britain

Experience

  • 1996 - 2009

    ALOR SETAR

    Senior Lecturer

    9/25/1996 - 5/25/2009

    Universiti Utara Malaysia

    Alor Setar,Malaysia

  • 2009 - 2011

    MADINAH

    Assistant Professor

    9/25/2009 - 5/25/2011

    Taibah University

    Madinah,Saudi Arabia

  • 2011 - 2020

    RIYADH

    Associate Professor

    9/18/2011 - 3/19/2020

    Prince Sultan University

    Riyadh,Saudi Arabia

Professional Society

  • New Zealand

    Marketing in Asia Group Scholar

Publications

  • 2024-03-18

    journal

    Mariam Al Dhaheri Al Dhaheri M. ,Syed Zamberi Ahmad Ahmad S.Z. ,Abdul Rahim Abu Bakar Abu Bakar A.R. ,Avraam Papastathopoulos Papastathopoulos A.

    Journal of Asia Business Studies 2024-03-18

    Dynamic capabilities and SMEs competitiveness: the moderating effect of market turbulence

  • 2024-03-13

    journal

    Hamad Mohamed Almheiri Almheiri H.M. ,Syed Zamberi Ahmad Ahmad S.Z. ,Abdul Rahim Abu Bakar Abu Bakar A.R. ,Khalizani Khalid Khalid K.

    Journal of Modelling in Management 2024-03-13

    Artificial intelligence capabilities, dynamic capabilities and organizational creativity: contributing factors to the United Arab Emirates Government’s organizational performance

  • 2024-01-01

    journal

    Alyaa Adel Abdelsalam Ibrahim Ibrahim A.A.A. ,Abdul Rahim Abu Bakar Abu Bakar A.R. ,Syed Zamberi Ahmad Ahmad S.Z.

    Journal of Internet Commerce 2024-01-01

    Exploring the Relationship between Big Data Analytics Capability and Organization’s Strategic Intent: Mediating Role of Environmental Scanning

  • 2023-01-27

    journal

    Dilnaz Muneeb Muneeb D. ,Syed Zamberi Ahmad Ahmad S.Z. ,Abdul Rahim Abu Bakar Abu Bakar A.R. ,Shehnaz Tehseen Tehseen S.

    Journal of Enterprise Information Management 2023-01-27

    Empowering resources recombination through dynamic capabilities of an enterprise

  • 2023-01-01

    journal

    Mohd Farid Shamsudin Shamsudin M.F. ,Abdul Rahim Abu Bakar Abu Bakar A.R. ,Fariza Hashim Hashim F.

    Global Business and Organizational Excellence 2023-01-01

    Understanding passengers’ satisfaction and loyalty towards ridesharing services

  • 2021-12-01

    journal

    Sara Amin Tagelsir Abdelrahman Abdelrahman S.A.T. ,Md. Yusof Ismail Ismail M.Y. ,Noor Azlinna Azizan Azizan N.A. ,Abdul Rahim Abu Bakar Abu Bakar A.R. ,Amjad M. Khalili Khalili A.M. ,Shahryar Sorooshian Sorooshian S.

    Quality - Access to Success 2021-12-01

    Relationship Between Business Sustainability and Management Innovation

  • 2020-07-04

    journal

    Mana Khalifa Almheiri Almheiri M.K. ,Syed Zamberi Ahmad Ahmad S.Z. ,Abdul Rahim Abu Bakar Abu Bakar A.R.

    Emerald Emerging Markets Case Studies 2020-07-04

    Battle of the glitters in the United Arab Emirates

  • 2019-07-01

    journal

    Abdul Rahim Abu Bakar Abu Bakar A.R. ,Syed Zamberi Ahmad Ahmad S.Z. ,Norita Ahmad Ahmad N.

    Global Business and Organizational Excellence 2019-07-01

    SME social media use: A study of predictive factors in the United Arab Emirates

  • 2019-01-04

    journal

    Syed Zamberi Ahmad Ahmad S.Z. ,Abdul Rahim Abu Bakar Abu Bakar A.R. ,Norita Ahmad Ahmad N.

    International Journal of Entrepreneurial Behaviour and Research 2019-01-04

    Social media adoption and its impact on firm performance: the case of the UAE

  • 2019-01-01

    journal

    Norazila Othman Othman N. ,Mohd Zarhamdy Md Zain Md Zain M.Z. ,Iskandar Shah Ishak Ishak I.S. ,Abdul Rahim Abu Bakar Abu Bakar A.R. ,Mastura Ab Wahid Wahid M.A. ,Maziah Mohamad Mohamad M.

    Indonesian Journal of Electrical Engineering and Computer Science 2019-01-01

    A colour recognition device for the visually disabled people

  • 2018-06-04

    journal

    Adel AlSharji AlSharji A. ,Syed Zamberi Ahmad Ahmad S.Z. ,Abdul Rahim Abu Bakar Abu Bakar A.R.

    Journal of Entrepreneurship in Emerging Economies 2018-06-04

    Understanding social media adoption in SMEs: Empirical evidence from the United Arab Emirates

  • 2018-04-01

    journal

    Syed Zamberi Ahmad Ahmad S.Z. ,Norita Ahmad Ahmad N. ,Abdul Rahim Abu Bakar Abu Bakar A.R.

    Telematics and Informatics 2018-04-01

    Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE

  • 2018-03-01

    journal

    Syed Zamberi Ahmad Ahmad S.Z. ,Abdul Rahim Abu Bakar Abu Bakar A.R. ,Norita Ahmad Ahmad N.

    International Journal of Management Education 2018-03-01

    An evaluation of teaching methods of entrepreneurship in hospitality and tourism programs

  • 2017-01-01

    journal

    Abdul Rahim Abu Bakar Abu Bakar A.R. ,Syed Zamberi Ahmad Ahmad S.Z. ,Norman S. Wright Wright N.S. ,Hazbo Skoko Skoko H.

    Journal of Entrepreneurship in Emerging Economies 2017-01-01

    The propensity to business startup: Evidence from Global Entrepreneurship Monitor (GEM) data in Saudi Arabia

  • 2015-10-02

    journal

    Syed Zamberi Ahmad Ahmad S.Z. ,Abdul Rahim Abu Bakar Abu Bakar A.R. ,Tengku Mohamed Faziharudean Faziharudean T.M. ,Khairul Anwar Mohamad Zaki Mohamad Zaki K.A.

    Information Technology for Development 2015-10-02

    An Empirical Study of Factors Affecting e-Commerce Adoption among Small- and Medium-Sized Enterprises in a Developing Country: Evidence from Malaysia

  • 2015-04-03

    journal

    Abdul Rahim Abu Bakar Abu Bakar A.R. ,Zafar U. Ahmed Ahmed Z.U.

    Journal of Transnational Management 2015-04-03

    Technology Motivation in E-Marketing Adoption Among Malaysian Manufacturers

  • 2014-01-01

    conference

    Abdul Rahim Abu Bakar Bakar A.R.A. ,Asmat Nizam Abdul Talib Talib A.N.A. ,Fariza Hashim Hashim F.

    Journal for Global Business Advancement 2014-01-01

    Restoring service quality, satisfaction and loyalty in higher education institutions through market orientation

  • 2013-10-28

    journal

    Toseef Azid Azid T. ,Adnan M.-S. Alamasi Alamasi A.M.-S. ,Abdul Rahim Abubakar Abubakar A.R.

    Humanomics 2013-10-28

    Labor market in the environment of Tawhidi methodology

  • 2013-01-01

    journal

    Abdul Rahim Abu Bakar Abu Bakar A.R. ,Asmat Nizam Abdul Talib Abdul Talib A.N.

    Gadjah Mada International Journal of Business 2013-01-01

    A case study of an internationalization process of a private Higher Education institution in Malaysia

  • 2011-01-01

    journal

    Abdul Rahim Abu Bakar Abu Bakar A.R. ,Fariza Hashim Hashim F.

    Emerald Emerging Markets Case Studies 2011-01-01

    What's cooking? Indonesia's kerosene to LPG conversion program

  • 2011-01-01

    journal

    Abdul Rahim Abu Bakar Abu Bakar A.R. ,Fariza Hashim Hashim F.

    Emerald Emerging Markets Case Studies 2011-01-01

    Dream or doom dome?

  • 2009-01-01

    journal

    Fariza Hashim Hashim F. ,Abdul Rahim Abu Bakar Bakar A.R.A.

    Journal for Global Business Advancement 2009-01-01

    Knowledge acquisition and its determinants: Malaysian international alliance experience

INTERESTS

  • Adoption and diffusion of technology strategic marketing and firm competitive positioning service marketing entrepreneurship and ethics