Cooperative Training
Retail Management
Business Ethics
Strategic Marketing
Marketing on the Internet
Principles of Marketing
Introduction to Business
Professional Selling and Sales Management
Marketing Research
Introduction to Business - Foundation
Marketing Management
MJP Rohilkhand University
Moradabad , India
UP Technical University
IIT Roorkee
Roorkee , India
12/2/2016 - 12/2/2016
Asia Pacific Institute of Management New Delhi
Delhi,India
1/2/2017 - 8/31/2018
University of Petroleum and Energy Studies
Dehradun,India
10/22/2018 - 10/22/2018
Prince Sultan university
Riyadh,Saudi Arabia
International Journal of Hospitality and Tourism Administration 2026-01-01
Does Brand Authenticity Contribute to Customer Citizenship Behavior: The Mediating Role of Self-Brand Connection and Brand Prominence?
International Journal of Quality and Service Sciences 2025-06-10
CSR, brand image, brand advocacy and brand commitment: a moderated mediation approach
International Journal of Organizational Analysis 2024-11-11
CSR, brand image and WOM: a multiple mediation analysis
Journal of Brand Management 2024-09-01
Brand authenticity and consumers’ willingness to pay a premium price (WPP): The mediating role of brand identification
Journal of Retailing and Consumer Services 2024-01-01
AR app-based brand engagement and outcomes: A moderated mediation approach
Handbook of Customer Engagement in Tourism Marketing 2023-10-17
Customer engagement and trust: The moderating role of age and gender
Sustainability (Switzerland) 2023-06-01
Impact of CSR Authenticity on Brand Advocacy: The Mediating Role of Brand Equity
Sustainability (Switzerland) 2023-05-01
Does Perceived Sustainability Affect the Customer Responses toward the Brands? Role of Customer Engagement as a Mediator
An Integrative Framework to Explore Corporate Ability and Corporate Social Responsibility Association’s Influence on Consumer Responses in the Banking Sector
Sustainability (Switzerland) 2023-04-01
Impact of CSR on Customer Citizenship Behavior: Mediating the Role of Customer Engagement
How Do Bank Customers’ Perceptions of CSR Influence Marketing Outcomes: Their Trust, Identification, and Commitment?
Sustainability (Switzerland) 2023-02-01
CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust
Corporate Social Responsibility and Brand Advocacy among Consumers: The Mediating Role of Brand Trust
Understanding the Influence of CPE on Brand Image and Brand Commitment: The Mediating Role of Brand Identification
Sustainability (Switzerland) 2023-01-01
CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification
Using Netnography to Understand Customer Experience towards Hotel Brands
Journal of Marketing Management 2023-01-01
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention
Sustainability (Switzerland) 2022-11-01
Consumer Formation of CSR Image: Role of Altruistic Values
European Business Review 2022-10-05
Corporate social responsibility and customer-citizenship behaviors: the role of customer–company identification
Industrial and Commercial Training 2022-09-20
Talent management practices on employee performance: a mediating role of employee engagement in institution of higher learning: quantitative analysis
Journal of Consumer Marketing 2022-02-09
Engaging luxury brand consumers on social media
Journal of Destination Marketing and Management 2021-06-01
Online destination brand experience and authenticity: Does individualism-collectivism orientation matter?
Marketing Intelligence and Planning 2021-03-08
Do experience and engagement matter to millennial consumers?
Journal of Retailing and Consumer Services 2020-11-01
Customer experience and commitment in retailing: Does customer age matter?
International Journal of Hospitality Management 2020-08-01
Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship?
International Journal of Organizational Analysis 2020-04-22
The effect of CSR engagement on eWOM on social media
Journal of Services Marketing 2020-04-15
Brand engagement and experience in online services
Total Quality Management and Business Excellence 2020-01-01
An investigation of consumer evaluation of authenticity of their company's CSR engagement
Journal of Product and Brand Management 2020-01-01
Retraction:The sharing economy: the influence of perceived corporate social responsibility on brand commitment
Social Responsibility Journal 2019-09-27
Striving for legitimacy through CSR: an exploration of employees responses in controversial industry sector
International Journal of Business Excellence 2019-01-01
Connecting the dots between CSR and brand loyalty: The mediating role of brand experience and brand trust
Concepts, Methodologies, Tools, and Applications 2018-01-01
The impact of CSR on consumer responses in the hospitality industry: CSR and consumer responses
Asia Pacific Journal of Marketing and Logistics 2018-01-01
CSR and consumer behavioral responses: the role of customer-company identification
Journal of Brand Management 2017-10-01
Antecedents and outcomes of brand experience: An empirical study
Service Science 2017-06-01
An integrated framework to understand how consumer-perceived ethicality influences consumer hotel brand loyalty
International Review on Public and Nonprofit Marketing 2016-10-01
Measuring the influence of corporate social responsibility on consumer responses
Consumer responses to CSR in Indian banking sector
European Business Review 2016-08-08
The effect of CSR on consumer behavioral responses after service failure and recovery
Marketing Intelligence and Planning 2016-08-01
The concept of online corporate brand experience: an empirical assessment
Journal of Hospitality and Tourism Management 2016-06-01
Measuring consumer perception of CSR in tourism industry: Scale development and validation
Journal of Retailing and Consumer Services 2016-03-01
The CSR's influence on customer responses in Indian banking sector
International Journal of Bank Marketing 2016-01-01
The role of customer brand engagement and brand experience in online banking
Journal of Product and Brand Management 2016-01-01
How does corporate association influence consumer brand loyalty? Mediating role of brand identification
International Journal of Bank Marketing 2015-09-07
Building company reputation and brand equity through CSR: the mediating role of trust
Management Research Review 2015-02-16
Consumer perspective on csr literature review and future research agenda
Social Responsibility Journal 2014-09-30
Building a corporate identity using corporate social responsibility: A website based study of Indian banks
Reading, Resaerch
