Recent Courses

MKT370

Business-to-Business Marketing

MKT360

Retail Management

MKT301

Principles of Marketing

ELE110

Entrepreneurship

Semester Courses

MKT360

Retail Management

MKT301

Principles of Marketing

ELE110

Entrepreneurship

Education

  • M

    MASTER / 2011

    Bahauddin Zakariya University, Pakistan

    Multan , Pakistan

  • D

    DOCTORATE / 2014

    Universiti Utara Malaysia

    Sintok, Kedah , Malaysia

Experience

  • 2005 - 2021

    MULTAN

    Lecturer (Marketing)

    2/3/2005 - 10/27/2021

    Bahauddin Zakariya University

    Multan,Pakistan

  • 2015 - 2017

    SINTOK, KEDAH

    Visiting Senior Lecturer (School of Business Management)

    8/16/2015 - 5/21/2017

    Universiti Utara Malaysia

    Sintok, Kedah,Malaysia

  • 2021 - 2023

    MULTAN

    Assistant Professor (Marketing)

    10/28/2021 - 3/26/2023

    Bahauddin Zakariya University

    Multan,Pakistan

  • 2023 - 2024

    MULTAN

    Associate Professor (Marketing)

    3/27/2023 - 8/31/2024

    Bahauddin Zakariya University

    Multan,Pakistan

  • 2024 - 2025

    RIYADH

    Associate Professor (Marketing)

    9/1/2024 - 4/20/2025

    Prince Sultan University

    Riyadh,Saudi Arabia

Professional Society

  • USA

    American Marketing Association (2015-2016)

  • Institute of Management Sciences, Pakistan

    Entrepreneurial Endure (2022-2024)

Publications

  • 2024-11-01

    journal

    Muhammad Azam Khan Azam Khan M. ,Ghulam Sarwar Sarwar G. ,Muhammad Haroon Hafeez Hafeez M.H. ,Himayatullah Khan Khan H. ,Haseeb Ur Rahman Ur Rahman H.

    Natural Resources Forum 2024-11-01

    The nexus of research and development investment, financial development, energy use, and environmental degradation in Asian economies

  • 2023-07-01

    journal

    Hamid Mahmood Gelaidan Gelaidan H.M. ,Abdullah Al-Swidi Al-Swidi A. ,Muhammad Haroon Hafeez Hafeez M.H.

    Sustainability (Switzerland) 2023-07-01

    Studying the Joint Effects of Perceived Service Quality, Perceived Benefits, and Environmental Concerns in Sustainable Travel Behavior: Extending the TPB

  • 2023-01-01

    journal

    Muhammad Haroon Hafeez Hafeez M.H. ,Waheed Ali Umrani Umrani W.A. ,Mohd Noor Mohd Shariff Shariff M.N.M. ,Umair Ahmed Ahmed U. ,Uzma Haroon Haroon U. , Ramayah Ramayah T.

    International Journal of Trade and Global Markets 2023-01-01

    Mediating the impact of innovation on the relationship between branding, organisational learning capability and SMEs performance

  • 2022-03-01

    journal

    Muhammad Azam Azam M. ,Mahdiat Mahdiat Mahdiat M. ,Muhammad Haroon Hafeez Hafeez M.H. ,Baher Bakhtyar Bakhtyar B.

    Polish Journal of Sport and Tourism 2022-03-01

    Investigating the Role of Tourism in Economic Growth: Empirical Evidence from Pakistan

  • 2021-01-01

    journal

    Muhammad Abid Saleem Saleem M.A. ,Rao Akmal Ali Ali R.A. ,Syed Noman Ali Shah Shah S.N.A. ,Sadaf Zahra Zahra S. ,Muhammad Haroon Hafeez Hafeez M.H. ,Ninh Nguyen Nguyen N.

    Journal of Advanced Transportation 2021-01-01

    Psychological Drivers of Alternative Fuel Vehicles' Adoption and Ecologically Responsible Use

  • 2018-07-20

    journal

    Muhammad Azam Azam M. ,Md Mahmudul Alam Alam M.M. ,Muhammad Haroon Hafeez Haroon Hafeez M.

    Journal of Cleaner Production 2018-07-20

    Effect of tourism on environmental pollution: Further evidence from Malaysia, Singapore and Thailand

  • 2018-01-01

    journal

    Halilu Bello Rogo Rogo H.B. ,Mohd Noor Mohd Shariff Shariff M.N.M. ,Muhammad Haroon Hafeez Hafeez M.H.

    International Journal of Supply Chain Management 2018-01-01

    Investigating the effect of entrepreneurship development on the relationship between market orientation, total quality management and SMEs performance in Kano

  • 2014-01-01

    journal

    Abdullah Al-Swidi Al-Swidi A. ,Sheikh Mohammed Rafiul Huque Huque S.M.R. ,Muhammad Haroon Hafeez Hafeez M.H. ,Mohd Noor Mohd Shariff Shariff M.N.M.

    British Food Journal 2014-01-01

    The role of subjective norms in theory of planned behavior in the context of organic food consumption

  • 2013-01-01

    conference

    Muhammad Haroon Hafeez Hafeez M.H. ,Mohd Noor Mohd Shariff Shariff M.N.M. ,Halim Bin Mad Lazim Lazim H.B.M.

    Innovation, Development Sustainability, and Economic Growth - Proceedings of the 20th International Business Information Management Association Conference, IBIMA 2013 2013-01-01

    Effect of innovation and relational learning on SME performance in Pakistan

INTERESTS

  • Brand Management

  • Consumer Behavior

  • Entrepreneurship

  • History

  • Innovation Management

  • Service Marketing

  • Swimming

  • Table Tennis