Business-to-Business Marketing
Promotion Management
Principles of Marketing
Marketing Research
International Journal of Hospitality Management 2025-09-01
Impact of customer willingness to co-create and co-creation value of AI-oriented live streaming on hotel booking intention
International Journal of Hospitality Management 2025-05-01
Relationship between technology readiness, AI adoption and value creation in hospitality industry: Moderating role of technological turbulence
Journal of Tourism Futures 2025-04-18
Negative and positive antecedents of intention to resume hotel consumption in new normal settings in Malaysia: insight from three psychological theories
Sustainability (Switzerland) 2025-04-01
Usage Intention of AI Among Academic Librarians in China: Extension of UTAUT Model
Journal of Remanufacturing 2025-03-01
Remanufactured consumer goods buying intention in circular economy: Insight of value-belief-norm theory, self-identity theory
International Journal of Information Security 2025-02-01
Citizens’ engagement with cybersecurity measures in Bangladesh: a cross-sectional study
Journal of Hospitality Marketing and Management 2025-01-01
Live streaming characteristics, motivational factors, trust and impulsive hotel booking intention: mediating role of customer engagement and moderating role of time pressure
Circular Economy and Sustainability 2025-01-01
Drivers of Waste Separation Behavior in Urban Bangladesh: Leveraging Social Norms and Environmental Awareness for Circular Economy Success
International Journal of Spa and Wellness 2025-01-01
Patient satisfaction determinants in Malaysian medical tourism: an analysis of MENA patients
Journal of China Tourism Research 2025-01-01
Educational Tourism: A Behavioral and Perceptual Analysis of Chinese Students in Malaysian Public Universities
Information Security Journal 2025-01-01
A students’ behaviors in information security: Extension of Protection Motivation Theory (PMT)
Relationship among Industrial IoT, Circular Supply Chain Management Practices and Sustainable Performance of Manufacturing Companies: an Empirical Study
Malaysian Chinese Generation Z and Intention to Visit China: Moderating Role of Destination Familiarity
Advancing Circular Economy Implementation in Malaysian SMEs: The Role of Financial Resources, Operational Alignment, and Absorptive Capacity
Scientific Reports 2024-12-01
Self-determination and perceived learning in online learning communities
Predicting m-health acceptance from the perspective of unified theory of acceptance and use of technology
Journal of Remanufacturing 2024-11-01
Correction to: Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value (Journal of Remanufacturing, (2024), 14, 1, (125-154), 10.1007/s13243-024-00136-5)
Institutions and Economies 2024-10-01
Impact of Gamification on Intention to Donate Using Crowdfunding Platform: Evaluating the Mediating Roles of Affective User Experience and Trust
Brain and Behavior 2024-09-01
Fostering resilience and post-traumatic growth in overseas Chinese left-behind children: The role of autonomy, competence, and relatedness
Circular Economy and Sustainability 2024-09-01
Circular Economy Practices and Sustainable Performance of the Textile and Apparel Industry: The Roles of Corporate Environmental Ethics and Green Self-efficacy
Education and Information Technologies 2024-08-01
Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher education institutions
Journal of Tourism Futures 2024-06-06
Augmented reality adoption intention among travel and tour operators in Malaysia: mediation effect of value alignment
Circular Economy and Sustainability 2024-06-01
Towards a Circular Economy: Cleaner Production Technology Adoption Among Small and Medium Enterprises in an Emerging Economy
Journal of Islamic Marketing 2024-03-07
Islamic teachings and environmental corporate social responsibility in Bangladesh: a mixed-methods research approach
Journal of Remanufacturing 2024-03-01
Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value
Journal of Sustainability Science and Management 2024-02-01
A CONCEPTUAL MODEL FOR THE ADOPTION OF GREEN BUILDING TECHNOLOGY IN THE CONSTRUCTION INDUSTRY
Sustainability (Switzerland) 2024-02-01
Green Human Resource Management in Practice: Assessing the Impact of Readiness and Corporate Social Responsibility on Organizational Change
Pakistan Journal of Life and Social Sciences 2024-01-01
The Power of Live-Streaming Commerce Purchase Intention Among Millennials Generations: The Mediating Role of Trust
Journal of Infrastructure, Policy and Development 2024-01-01
A study on green practice infusion of the SMES in the context of circular economy
Tourism Recreation Research 2024-01-01
Health tourism in Malaysia: understanding the drivers of satisfaction and revisit intention
Revista de Gestao Social e Ambiental 2024-01-01
PREDICTING ECO-LABELED PRODUCT BUYING BEHAVIOR IN AN EMERGING ECONOMY THROUGH AN EXTENSION OF THEORY OF PLANNED BEHAVIOR
Journal of Organizational and End User Computing 2024-01-01
Analyzing the Impact on Talent Acquisition and Performance Management: HR and Data Analysis
International Journal of Ethics and Systems 2024-01-01
Managerial ethical decision-making in export-oriented readymade garment units: mediating roles of attitude and moral obligation
Journal of Decision Systems 2024-01-01
Consumer’s acceptance of retail service robots: mediating role of pleasure and arousal
Journal of Quality Assurance in Hospitality and Tourism 2024-01-01
Experience, Trust, eWOM Engagement and Usage Intention of AI Enabled Services in Hospitality and Tourism Industry: Moderating Mediating Analysis
International Journal of Emerging Markets 2023-12-12
Consumers' intention toward buying ethically produced products in Bangladesh
Current Psychology 2023-12-01
Desire to stay shorter time at the shopping mall: insight from protection motivation (PMT), behavioral inhibition system (BIS), reactance, and expectancy theories
International Journal of Hospitality Management 2023-10-01
Impulsive hotel consumption intention in live streaming E-commerce settings: Moderating role of impulsive consumption tendency using two-stage SEM
Revista Galega de Economia 2023-09-01
Integrating the social support theory and technology acceptance model of social commerce websites
Journal of Enterprise Information Management 2023-08-16
Effects of Internet of Things, supply chain collaboration and ethical sensitivity on sustainable performance: moderating effect of supply chain dynamism
SAGE Open 2023-07-01
Green Gardening Practices Among Urban Botanists: Using the Value-Belief-Norm Model
Education and Information Technologies 2023-07-01
Acceptance of online distance learning (ODL) among students: Mediating role of utilitarian and hedonic value
Agriculture (Switzerland) 2023-06-01
Exploring the Hype of Blockchain Adoption in Agri-Food Supply Chain: A Systematic Literature Review
Behavioral Sciences 2023-06-01
The Mediating Role of Brand Trust and Brand Love between Brand Experience and Loyalty: A Study on Smartphones in China
Sustainability (Switzerland) 2023-04-01
Relationship between Diversification, Institutional Environment and Growth: A Study of Agricultural Companies in China
International Journal of Financial Studies 2023-03-01
The Effects of Service Quality Performance on Customer Satisfaction for Non-Banking Financial Institutions in an Emerging Economy
Sustainability (Switzerland) 2023-02-01
Buying Behaviour towards Eco-Labelled Food Products: Mediation Moderation Analysis
Sustainability (Switzerland) 2023-01-01
Green Logistics, Green Human Capital, and Circular Economy: The Mediating Role of Sustainable Production
Digital Health 2023-01-01
Exploring the mass adoption potential of wearable fitness devices in Malaysia
Jurnal Pengurusan 2023-01-01
The Structural Relationship among Students' Perceptions of Sales-Related Skills, Sales Careers, and Views of Others and the Intention to Pursue Sales Careers in Malaysia: The Mediating Effect of Feelings towards Selling
Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study
Buildings 2023-01-01
Green Home Buying Intention of Malaysian Millennials: An Extension of Theory of Planned Behaviour
Sustainability (Switzerland) 2022-12-01
Teacher Competencies and School Improvement Specialist Coaching (SISC+) Programme in Malaysia as a Model for Improvement of Quality Education in China
PLoS ONE 2022-06-01
Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- And medium-size enterprises in Malaysia
Sustainability (Switzerland) 2022-05-01
Relationship between Entrepreneurial Orientation and Business Performance among Malay-Owned SMEs in Malaysia: A PLS Analysis
SAGE Open 2022-04-01
Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia
Journal of Business Ethics 2022-02-01
Can Corporate Ethics Programs Reduce Unethical Behavior? Threat Appraisal or Coping Appraisal
Cogent Business and Management 2022-01-01
Consumers’ buying intention towards healthy foods during the COVID-19 pandemic in an emerging economy
International Journal of Technology and Human Interaction 2022-01-01
Intention to Adopt AI-Powered Online Service Among Tourism and Hospitality Companies
Environmental and Climate Technologies 2022-01-01
Factors Affecting Photo Voltaic Solar Energy Usage Intention in Rural Households in Bangladesh: A Structural Equation Modelling Approach
International Journal of Technology and Human Interaction 2021-10-01
Working adults’ buying intention through online social network: An empirical study in Malaysia
Journal of Retailing and Consumer Services 2021-09-01
The panic buying behavior of consumers during the COVID-19 pandemic: Examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety
Renewable Energy 2021-06-01
Purchase intention of renewable energy technology in rural areas in Bangladesh: Empirical evidence
Sustainability (Switzerland) 2021-02-02
Factors affecting photovoltaic solar technology usage intention among households in Malaysia: Model integration and empirical validation
Sustainability (Switzerland) 2021-01-02
Green finance development in Bangladesh: The role of private commercial banks (PCBs)
Technology, Market, and Complexity 2021-01-01
Factors affecting augmented reality adoption in the retail industry
Sustainability (Switzerland) 2021-01-01
Perceived environmental responsibilities and green buying behavior: The mediating effect of attitude
Service Industries Journal 2021-01-01
Perceived retailer innovativeness and brand equity: mediation of consumer engagement
Sustainability (Switzerland) 2020-10-02
Applying an extended theory of planned behavior to sustainable food consumption
Sustainability (Switzerland) 2020-08-01
Adoption of green supply chain management among SMEs in Malaysia
Iranian journal of Management Studies 2020-03-01
The influence of customer value co-creation behavior on SME brand equity: An empirical analysis
Institutions and Economies 2020-01-01
Safeguarding halal integrity through halal logistics adoption: A case of food manufacturers
International Journal of Asian Business and Information Management 2020-01-01
Customer satisfaction in online shopping in growing markets: An empirical study
International Journal of Engineering and Advanced Technology 2019-09-01
Employee intention to join a union in private university
Humanities and Social Sciences Reviews 2019-09-01
The mediating role of person-organization fit in the relationship between socially responsible-hrm practices and employee engagement
Malaysian Applied Biology 2019-05-01
Elucidation of supply chain integration in Halal food industry
Malaysian Journal of Consumer and Family Economics 2019-01-01
Social commerce an extended technology acceptance model: The mediating effect of perceived ease of use and perceived usefulness
Environmental and Climate Technologies 2019-01-01
Factors affecting energy-efficient household products buying intention: Empirical study
International Journal of Supply Chain Management 2019-01-01
The role of firm size and customer orientation on halal transportation adoption
Jurnal Pengurusan 2018-09-01
Consumer-based brand equity: Relationship between country of origin and brand equity dimension
Jurnal Pengurusan 2018-06-01
Effect of ethnocentrism and patriotism on the buying intention of Malaysian national car
International Food Research Journal 2018-01-01
Exploring the theory of planned behaviour (TPB) in relation to a halal food scandal: The Malaysia Cadbury chocolate case
International Journal of Business and Management Science 2018-01-01
How buyer relationship influences value co-creation: The moderating role of personality traits
Integrating TPB, TAM and DOI theories: An empirical evidence for the adoption of mobile banking among customers in Klang valley, Malaysia
International Journal of Supply Chain Management 2018-01-01
Social support, trust and purchase intention in social commerce era
International Journal of Engineering and Technology(UAE) 2018-01-01
Factors affecting intention to use online dating sites in Malaysia
Cuadernos de Gestion 2018-01-01
Relationship between entrepreneur's traits and cloud computing adoption among malay-owned SMEs in Malaysia
e-Review of Tourism Research 2018-01-01
Exploring the influence of hospitality on guest satisfaction in luxury hotel services
Gadjah Mada International Journal of Business 2017-04-01
Trust, commitment, and competitive advantage in export performance of SMEs
Jurnal Pengurusan 2017-01-01
Consumer retaliation to halal violation incidents: The mediating role of trust recovery
International Journal of Economic Research 2017-01-01
Attitude towards social commerce: A conceptual model regarding consumer purchase intention and its determinants
Industrial Management and Data Systems 2017-01-01
Food supply chain integrity: The need to go beyond certification
Environmental and Climate Technologies 2016-05-01
A survey on renewable energy development in Malaysia: Current status, problems and prospects
International Journal of Entrepreneurship and Innovation Management 2016-01-01
The impact of innovation on growth and performance of processed food SMEs in Malaysia
International Journal of Commerce and Management 2015-11-02
Personal values and entrepreneurial orientations in Malay entrepreneurs in Malaysia: Mediating role of self-efficacy
Malaysian Journal of Consumer and Family Economics 2015-01-01
Ecological conscious behaviour in Malaysia: The case of environmental friendly products
Jurnal Pengurusan 2015-01-01
Assessing the effect of loyalty program benefits in satisfaction- loyalty relationship: Evidence from Malaysia
International Journal of Applied Business and Economic Research 2015-01-01
Online service failure: Diagnosing customer's evaluation of critical incidents outcomes
Jurnal Pengurusan 2014-09-01
Perceptions on renewable energy use in Malaysia: Mediating role of attitude
Intangible Capital 2014-01-01
Negative and positive impact of internet addiction on young adults: Empericial study in Malaysia
Compulsive buying and credit card misuse among credit card holders: The roles of self-esteem, materialism, impulsive buying and budget constraint
Renewable Energy 2014-01-01
Small-scale households renewable energy usage intention: Theoretical development and empirical settings
GEMA Online Journal of Language Studies 2014-01-01
Relationship between teacher's personality, monitoring, learning environment, and students' EFL performance
Journal of Industrial Engineering and Management 2013-12-30
Relationship between Islamic human resource management (IHRM) practices and trust: An empirical study
Job stress with supervisor's social support as a determinant of work intrusion on family conflict
Journal of Business Economics and Management 2013-11-01
Relationship between retention factors and affective organisational commitment among knowledge workers in Malaysia
Measuring Business Excellence 2013-03-01
Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: Evidence from Malaysia
World Applied Sciences Journal 2012-10-25
Is Religiosity an important factor in influencing the intention to undertake Islamic home financing in Klang Valley?
Australian Journal of Basic and Applied Sciences 2011-12-01
Factors affecting brand loyalty: An empirical study in Malaysia
Journal of Business Economics and Management 2011-10-31
Retail loyalty programs in Malaysia: the relationship of equity, value, satisfaction, trust, and loyalty among cardholders
Australian Journal of Basic and Applied Sciences 2011-09-01
Ergonomics and work stress issues in banking sector
Journal of Applied Sciences Research 2011-08-01
Relationship between Islamic HRM practices and employee commitment: An empirical study of islamic banks in Bangladesh
Australian Journal of Basic and Applied Sciences 2011-08-01
Applying the theory of perceived characteristics of innovating (PCI) on ICT adoption in the SMEs in Malaysia
Asian Journal of Technology Innovation 2011-06-01
Entrepreneur's traits and firm innovation capability: An empirical study in Malaysia
International Journal of Commerce and Management 2011-03-15
Applying the Theory of Planned Behavior (TPB) in halal food purchasing
Journal of Islamic Marketing 2011-01-01
Is religiosity an important determinant on Muslim consumer behaviour in Malaysia?
Journal of Business Economics and Management 2011-01-01
An empirical study of factors affecting electronic commerce adoption among SMEs in Malaysia
Journal of Theoretical and Applied Electronic Commerce Research 2010-12-01
What factors influence online brand trust: Evidence from online tickets buyers in Malaysia
Journal of Business Economics and Management 2010-09-27
The antecedents of online brand trust: Malaysian evidence
Journal of Small Business and Enterprise Development 2009-05-15
Adoption of internet in Malaysian SMEs
Journal of Internet Banking and Commerce 2009-04-01
Cyber café usage in Malaysia: An exploratory study
European Journal of Social Sciences 2009-04-01
The effects of leader-member exchange on organizational justice and organizational citizenship behavior: Empirical study
European Journal of Social Sciences 2009-03-01
A study of job stress on job satisfaction among university staff in Malaysia: Empirical study
International Journal of Commerce and Management 2008-04-18
Factors affecting e-commerce adoption in the electronic manufacturing companies in Malaysia
Competitiveness Review 2007-01-01
Development and prospects of internet banking in Bangladesh
