Business-to-Business Marketing
Promotion Management
Principles of Marketing
Marketing Research
King Saud University
Riyadh , Saudi Arabia
Iowa State University
Ames , United States of America
Kansas State University
Manhattan , United States of America
8/25/1995 - 8/25/2002
Riyadh,Saudi Arabia
8/25/2002 - 8/25/2008
8/25/2008 - 8/25/2024
8/25/2024 - 8/25/2025
Prince Sultan University
The Honor Society of Phi Kappa Phi
International Association for Statistical Computing
The National Statistical Honor fraternity of Mu Sigma Rho
Saudi Association for Mathematical Sciences
The Association of Arab Statistician
Saudi Association for Statistical Sciences
International Journal of Hospitality Management 2025-09-01
Impact of customer willingness to co-create and co-creation value of AI-oriented live streaming on hotel booking intention
International Journal of Hospitality Management 2025-05-01
Relationship between technology readiness, AI adoption and value creation in hospitality industry: Moderating role of technological turbulence
Journal of Tourism Futures 2025-04-18
Negative and positive antecedents of intention to resume hotel consumption in new normal settings in Malaysia: insight from three psychological theories
Sustainability (Switzerland) 2025-04-01
Usage Intention of AI Among Academic Librarians in China: Extension of UTAUT Model
Journal of Remanufacturing 2025-03-01
Remanufactured consumer goods buying intention in circular economy: Insight of value-belief-norm theory, self-identity theory
International Journal of Information Security 2025-02-01
Citizens’ engagement with cybersecurity measures in Bangladesh: a cross-sectional study
Journal of Hospitality Marketing and Management 2025-01-01
Live streaming characteristics, motivational factors, trust and impulsive hotel booking intention: mediating role of customer engagement and moderating role of time pressure
Circular Economy and Sustainability 2025-01-01
Drivers of Waste Separation Behavior in Urban Bangladesh: Leveraging Social Norms and Environmental Awareness for Circular Economy Success
International Journal of Spa and Wellness 2025-01-01
Patient satisfaction determinants in Malaysian medical tourism: an analysis of MENA patients
Journal of China Tourism Research 2025-01-01
Educational Tourism: A Behavioral and Perceptual Analysis of Chinese Students in Malaysian Public Universities
Information Security Journal 2025-01-01
A students’ behaviors in information security: Extension of Protection Motivation Theory (PMT)
Relationship among Industrial IoT, Circular Supply Chain Management Practices and Sustainable Performance of Manufacturing Companies: an Empirical Study
Malaysian Chinese Generation Z and Intention to Visit China: Moderating Role of Destination Familiarity
Advancing Circular Economy Implementation in Malaysian SMEs: The Role of Financial Resources, Operational Alignment, and Absorptive Capacity
Scientific Reports 2024-12-01
Self-determination and perceived learning in online learning communities
Predicting m-health acceptance from the perspective of unified theory of acceptance and use of technology
Journal of Remanufacturing 2024-11-01
Correction to: Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value (Journal of Remanufacturing, (2024), 14, 1, (125-154), 10.1007/s13243-024-00136-5)
Institutions and Economies 2024-10-01
Impact of Gamification on Intention to Donate Using Crowdfunding Platform: Evaluating the Mediating Roles of Affective User Experience and Trust
Brain and Behavior 2024-09-01
Fostering resilience and post-traumatic growth in overseas Chinese left-behind children: The role of autonomy, competence, and relatedness
Circular Economy and Sustainability 2024-09-01
Circular Economy Practices and Sustainable Performance of the Textile and Apparel Industry: The Roles of Corporate Environmental Ethics and Green Self-efficacy
Education and Information Technologies 2024-08-01
Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher education institutions
Journal of Tourism Futures 2024-06-06
Augmented reality adoption intention among travel and tour operators in Malaysia: mediation effect of value alignment
Circular Economy and Sustainability 2024-06-01
Towards a Circular Economy: Cleaner Production Technology Adoption Among Small and Medium Enterprises in an Emerging Economy
Journal of Islamic Marketing 2024-03-07
Islamic teachings and environmental corporate social responsibility in Bangladesh: a mixed-methods research approach
Journal of Remanufacturing 2024-03-01
Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value
Journal of Sustainability Science and Management 2024-02-01
A CONCEPTUAL MODEL FOR THE ADOPTION OF GREEN BUILDING TECHNOLOGY IN THE CONSTRUCTION INDUSTRY
Sustainability (Switzerland) 2024-02-01
Green Human Resource Management in Practice: Assessing the Impact of Readiness and Corporate Social Responsibility on Organizational Change
Pakistan Journal of Life and Social Sciences 2024-01-01
The Power of Live-Streaming Commerce Purchase Intention Among Millennials Generations: The Mediating Role of Trust
Journal of Infrastructure, Policy and Development 2024-01-01
A study on green practice infusion of the SMES in the context of circular economy
Tourism Recreation Research 2024-01-01
Health tourism in Malaysia: understanding the drivers of satisfaction and revisit intention
Revista de Gestao Social e Ambiental 2024-01-01
PREDICTING ECO-LABELED PRODUCT BUYING BEHAVIOR IN AN EMERGING ECONOMY THROUGH AN EXTENSION OF THEORY OF PLANNED BEHAVIOR
Journal of Organizational and End User Computing 2024-01-01
Analyzing the Impact on Talent Acquisition and Performance Management: HR and Data Analysis
International Journal of Ethics and Systems 2024-01-01
Managerial ethical decision-making in export-oriented readymade garment units: mediating roles of attitude and moral obligation
Journal of Decision Systems 2024-01-01
Consumer’s acceptance of retail service robots: mediating role of pleasure and arousal
Journal of Quality Assurance in Hospitality and Tourism 2024-01-01
Experience, Trust, eWOM Engagement and Usage Intention of AI Enabled Services in Hospitality and Tourism Industry: Moderating Mediating Analysis
International Journal of Emerging Markets 2023-12-12
Consumers' intention toward buying ethically produced products in Bangladesh
Current Psychology 2023-12-01
Desire to stay shorter time at the shopping mall: insight from protection motivation (PMT), behavioral inhibition system (BIS), reactance, and expectancy theories
International Journal of Hospitality Management 2023-10-01
Impulsive hotel consumption intention in live streaming E-commerce settings: Moderating role of impulsive consumption tendency using two-stage SEM
Revista Galega de Economia 2023-09-01
Integrating the social support theory and technology acceptance model of social commerce websites
Journal of Enterprise Information Management 2023-08-16
Effects of Internet of Things, supply chain collaboration and ethical sensitivity on sustainable performance: moderating effect of supply chain dynamism
SAGE Open 2023-07-01
Green Gardening Practices Among Urban Botanists: Using the Value-Belief-Norm Model
Education and Information Technologies 2023-07-01
Acceptance of online distance learning (ODL) among students: Mediating role of utilitarian and hedonic value
Agriculture (Switzerland) 2023-06-01
Exploring the Hype of Blockchain Adoption in Agri-Food Supply Chain: A Systematic Literature Review
Behavioral Sciences 2023-06-01
The Mediating Role of Brand Trust and Brand Love between Brand Experience and Loyalty: A Study on Smartphones in China
Sustainability (Switzerland) 2023-04-01
Relationship between Diversification, Institutional Environment and Growth: A Study of Agricultural Companies in China
International Journal of Financial Studies 2023-03-01
The Effects of Service Quality Performance on Customer Satisfaction for Non-Banking Financial Institutions in an Emerging Economy
Sustainability (Switzerland) 2023-02-01
Buying Behaviour towards Eco-Labelled Food Products: Mediation Moderation Analysis
Sustainability (Switzerland) 2023-01-01
Green Logistics, Green Human Capital, and Circular Economy: The Mediating Role of Sustainable Production
Digital Health 2023-01-01
Exploring the mass adoption potential of wearable fitness devices in Malaysia
Jurnal Pengurusan 2023-01-01
The Structural Relationship among Students' Perceptions of Sales-Related Skills, Sales Careers, and Views of Others and the Intention to Pursue Sales Careers in Malaysia: The Mediating Effect of Feelings towards Selling
Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study
Buildings 2023-01-01
Green Home Buying Intention of Malaysian Millennials: An Extension of Theory of Planned Behaviour
Sustainability (Switzerland) 2022-12-01
Teacher Competencies and School Improvement Specialist Coaching (SISC+) Programme in Malaysia as a Model for Improvement of Quality Education in China
PLoS ONE 2022-06-01
Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- And medium-size enterprises in Malaysia
Sustainability (Switzerland) 2022-05-01
Relationship between Entrepreneurial Orientation and Business Performance among Malay-Owned SMEs in Malaysia: A PLS Analysis
SAGE Open 2022-04-01
Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia
Journal of Business Ethics 2022-02-01
Can Corporate Ethics Programs Reduce Unethical Behavior? Threat Appraisal or Coping Appraisal
Cogent Business and Management 2022-01-01
Consumers’ buying intention towards healthy foods during the COVID-19 pandemic in an emerging economy
International Journal of Technology and Human Interaction 2022-01-01
Intention to Adopt AI-Powered Online Service Among Tourism and Hospitality Companies
Environmental and Climate Technologies 2022-01-01
Factors Affecting Photo Voltaic Solar Energy Usage Intention in Rural Households in Bangladesh: A Structural Equation Modelling Approach
International Journal of Technology and Human Interaction 2021-10-01
Working adults’ buying intention through online social network: An empirical study in Malaysia
Journal of Retailing and Consumer Services 2021-09-01
The panic buying behavior of consumers during the COVID-19 pandemic: Examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety
Renewable Energy 2021-06-01
Purchase intention of renewable energy technology in rural areas in Bangladesh: Empirical evidence
Sustainability (Switzerland) 2021-02-02
Factors affecting photovoltaic solar technology usage intention among households in Malaysia: Model integration and empirical validation
Sustainability (Switzerland) 2021-01-02
Green finance development in Bangladesh: The role of private commercial banks (PCBs)
Technology, Market, and Complexity 2021-01-01
Factors affecting augmented reality adoption in the retail industry
Sustainability (Switzerland) 2021-01-01
Perceived environmental responsibilities and green buying behavior: The mediating effect of attitude
Service Industries Journal 2021-01-01
Perceived retailer innovativeness and brand equity: mediation of consumer engagement
Sustainability (Switzerland) 2020-10-02
Applying an extended theory of planned behavior to sustainable food consumption
Sustainability (Switzerland) 2020-08-01
Adoption of green supply chain management among SMEs in Malaysia
Iranian journal of Management Studies 2020-03-01
The influence of customer value co-creation behavior on SME brand equity: An empirical analysis
Institutions and Economies 2020-01-01
Safeguarding halal integrity through halal logistics adoption: A case of food manufacturers
International Journal of Asian Business and Information Management 2020-01-01
Customer satisfaction in online shopping in growing markets: An empirical study
International Journal of Engineering and Advanced Technology 2019-09-01
Employee intention to join a union in private university
Humanities and Social Sciences Reviews 2019-09-01
The mediating role of person-organization fit in the relationship between socially responsible-hrm practices and employee engagement
Malaysian Applied Biology 2019-05-01
Elucidation of supply chain integration in Halal food industry
Malaysian Journal of Consumer and Family Economics 2019-01-01
Social commerce an extended technology acceptance model: The mediating effect of perceived ease of use and perceived usefulness
Environmental and Climate Technologies 2019-01-01
Factors affecting energy-efficient household products buying intention: Empirical study
International Journal of Supply Chain Management 2019-01-01
The role of firm size and customer orientation on halal transportation adoption
Jurnal Pengurusan 2018-09-01
Consumer-based brand equity: Relationship between country of origin and brand equity dimension
Jurnal Pengurusan 2018-06-01
Effect of ethnocentrism and patriotism on the buying intention of Malaysian national car
International Food Research Journal 2018-01-01
Exploring the theory of planned behaviour (TPB) in relation to a halal food scandal: The Malaysia Cadbury chocolate case
International Journal of Business and Management Science 2018-01-01
How buyer relationship influences value co-creation: The moderating role of personality traits
Integrating TPB, TAM and DOI theories: An empirical evidence for the adoption of mobile banking among customers in Klang valley, Malaysia
International Journal of Supply Chain Management 2018-01-01
Social support, trust and purchase intention in social commerce era
International Journal of Engineering and Technology(UAE) 2018-01-01
Factors affecting intention to use online dating sites in Malaysia
Cuadernos de Gestion 2018-01-01
Relationship between entrepreneur's traits and cloud computing adoption among malay-owned SMEs in Malaysia
e-Review of Tourism Research 2018-01-01
Exploring the influence of hospitality on guest satisfaction in luxury hotel services
Gadjah Mada International Journal of Business 2017-04-01
Trust, commitment, and competitive advantage in export performance of SMEs
Jurnal Pengurusan 2017-01-01
Consumer retaliation to halal violation incidents: The mediating role of trust recovery
International Journal of Economic Research 2017-01-01
Attitude towards social commerce: A conceptual model regarding consumer purchase intention and its determinants
Industrial Management and Data Systems 2017-01-01
Food supply chain integrity: The need to go beyond certification
Environmental and Climate Technologies 2016-05-01
A survey on renewable energy development in Malaysia: Current status, problems and prospects
International Journal of Entrepreneurship and Innovation Management 2016-01-01
The impact of innovation on growth and performance of processed food SMEs in Malaysia
International Journal of Commerce and Management 2015-11-02
Personal values and entrepreneurial orientations in Malay entrepreneurs in Malaysia: Mediating role of self-efficacy
Malaysian Journal of Consumer and Family Economics 2015-01-01
Ecological conscious behaviour in Malaysia: The case of environmental friendly products
Jurnal Pengurusan 2015-01-01
Assessing the effect of loyalty program benefits in satisfaction- loyalty relationship: Evidence from Malaysia
International Journal of Applied Business and Economic Research 2015-01-01
Online service failure: Diagnosing customer's evaluation of critical incidents outcomes
Jurnal Pengurusan 2014-09-01
Perceptions on renewable energy use in Malaysia: Mediating role of attitude
Intangible Capital 2014-01-01
Negative and positive impact of internet addiction on young adults: Empericial study in Malaysia
Compulsive buying and credit card misuse among credit card holders: The roles of self-esteem, materialism, impulsive buying and budget constraint
Renewable Energy 2014-01-01
Small-scale households renewable energy usage intention: Theoretical development and empirical settings
GEMA Online Journal of Language Studies 2014-01-01
Relationship between teacher's personality, monitoring, learning environment, and students' EFL performance
Journal of Industrial Engineering and Management 2013-12-30
Relationship between Islamic human resource management (IHRM) practices and trust: An empirical study
Job stress with supervisor's social support as a determinant of work intrusion on family conflict
Journal of Business Economics and Management 2013-11-01
Relationship between retention factors and affective organisational commitment among knowledge workers in Malaysia
Measuring Business Excellence 2013-03-01
Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: Evidence from Malaysia
World Applied Sciences Journal 2012-10-25
Is Religiosity an important factor in influencing the intention to undertake Islamic home financing in Klang Valley?
Australian Journal of Basic and Applied Sciences 2011-12-01
Factors affecting brand loyalty: An empirical study in Malaysia
Journal of Business Economics and Management 2011-10-31
Retail loyalty programs in Malaysia: the relationship of equity, value, satisfaction, trust, and loyalty among cardholders
Australian Journal of Basic and Applied Sciences 2011-09-01
Ergonomics and work stress issues in banking sector
Journal of Applied Sciences Research 2011-08-01
Relationship between Islamic HRM practices and employee commitment: An empirical study of islamic banks in Bangladesh
Australian Journal of Basic and Applied Sciences 2011-08-01
Applying the theory of perceived characteristics of innovating (PCI) on ICT adoption in the SMEs in Malaysia
Asian Journal of Technology Innovation 2011-06-01
Entrepreneur's traits and firm innovation capability: An empirical study in Malaysia
International Journal of Commerce and Management 2011-03-15
Applying the Theory of Planned Behavior (TPB) in halal food purchasing
Journal of Islamic Marketing 2011-01-01
Is religiosity an important determinant on Muslim consumer behaviour in Malaysia?
Journal of Business Economics and Management 2011-01-01
An empirical study of factors affecting electronic commerce adoption among SMEs in Malaysia
Journal of Theoretical and Applied Electronic Commerce Research 2010-12-01
What factors influence online brand trust: Evidence from online tickets buyers in Malaysia
Journal of Business Economics and Management 2010-09-27
The antecedents of online brand trust: Malaysian evidence
Journal of Small Business and Enterprise Development 2009-05-15
Adoption of internet in Malaysian SMEs
Journal of Internet Banking and Commerce 2009-04-01
Cyber café usage in Malaysia: An exploratory study
European Journal of Social Sciences 2009-04-01
The effects of leader-member exchange on organizational justice and organizational citizenship behavior: Empirical study
European Journal of Social Sciences 2009-03-01
A study of job stress on job satisfaction among university staff in Malaysia: Empirical study
International Journal of Commerce and Management 2008-04-18
Factors affecting e-commerce adoption in the electronic manufacturing companies in Malaysia
Competitiveness Review 2007-01-01
Development and prospects of internet banking in Bangladesh
Design and Analysis of Experiments
Generalized Linear Models
Linear Models
Unreplicated Factorial Designs